Mark Lee, CEO, SustainAbility
What will the global landscape of successful sustainable brands look like in 5 or 10 years, and how can a company best align its brand value with sustainability and make it resilient for the future? Insights can be found in the leading companies like GE, Mark’s & Spencer, Toyota, and Wal-Mart, and in a variety of global emerging brands from developing markets where the sustainability pressures are greater and the responses may surprise us. In ten-twenty years, will we be celebrating or vilifying Tata for the Nano (and whatever follows)?  Which Chinese energy company will make a breakthrough in the alternative energy space and how will they build their brand globally?  Will Cemex lead a transformation in a horribly carbon-intensive cement industry while meeting the huge demand global infrastructure development is creating for its product? This talk keys you in to some of the most provocative stories from around the globe, while walking you through the 4 Bs that lead to successful sustainable companies.

Kindley Walsh Lawlor, Sr. Director, Strategic Planning & Environmental Affairs, Gap Inc. with Monica Oberkofler, Director Strategic Planning and Communications, Social Responsibility, Franky Mo, Senior Manager Environmental Affairs, and Traci Pessaro, Manager Banana Republic Brand Communications
Over the past decade-plus, Gap Inc. has demonstrated a commitment to ethical sourcing and improving conditions in the factories in which its products are made. Leveraging this foundation, Gap Inc. is working to further integrate social responsibility and environmental objectives into its Gap, Banana Republic and Old Navy brands. More than simply strengthening its programs and finding better ways to do business, the brands are finding new ways to connect with customers and involve them in journey. In this featured presentation, representatives from various parts of the business - including Social Responsibility, Strategy and one of Gap Inc.'s brands - present a fresh case study on how the internal pieces are coming together to create a fresh, authentic story for customers in 2008.

Doug Vaughan, Vice President, Brand & Strategic Initiatives, Imaging and Printing Group, Hewlett-Packard Company

Monica Levy, Executive Director, Branding and Corporate Communication, and Darryll Fortune, Global Public Relations Director, Johnson Controls
In 2006, Johnson Controls began a robust re-branding process that included research with customers and other external audiences to identify the perceived strengths of the Johnson Controls brand. Sustainability emerged as the pivot point around which their brand coalesced, and thus began a global re-alignment of the Johnson Controls brand. In May 2007, the company rolled out its new vision, logo and brand identity during Vision Week, a global undertaking that reached the 125 countries Johnson Controls serves through approximately 1,300 offices and plants and 140,000 employees. Now, in mid-2008 this efforts carries forward with a new ad campaign. In this session, Ms. Levy will present the results of this tremendous global brand effort.

An Inside Look at Johnson Controls' Global Rebranding Process

Monica Levy, Executive Director, Branding and Corporate Communication, and

Darryll Fortune, Global Public Relations Director, Johnson Controls


In this breakout session, get the inside scoop on how Johnson Controls executed a massive global re-visioning and re-branding process. The plan to develop and imbue employees with a new focus involved internal communications teams around the globe. The video reel and photos from a week long international effort will be shared and represent an impressive look at how to motivate employees to behave as sustainability advocates.

Moderator: Tom Wright, Eco-Tsar, Sustainable Bizness Practices, with
with Mark Brodeur, Director of Environmental Sustainability, Nestle/Purina; David Reiser, VP & General Manager, Georgia Pacific Chad Smith, Manager, Sustainability Initiatives, Business & Product Development, Earthbound Farm
Come learn from a cross section of experts about how packaging can play a key role in improving your eco-impact and communicating a sustainable brand. Engage in active Q&A about the pluses and minuses of various packaging solutions, and hear about what to keep your eye out for in the way of packaging innovations for the future.

Moderator:  John Shegerian, Co-Founder, Chairman and CEO, Electronic Recyclers International
with with Brenda Mathison, Director of Environmental Affairs, Best Buy, Tatyana Kjellberg, Product Recycling Solutions, Hewlett-Packard
We live in an age of planned obsolescence, and R&D cycles that pass in the blink of an eye. The net result? Massive amounts of discarded junk, much of it laden with toxins, cluttering landfills and degrading the environment.  No where is that more problematic than in the electronics industry where the tools we use to fuel our emails, evites and emoticons end up in enormously problematic e-waste. Take back programs can be tricky to figure out, but there are answers. Come learn about successes in the electronics industry as Hewlett Packard, Best Buy and others discuss their strategies for dealing with e-waste.

Robin Raj, CEO, Citizen Group, and
Jordan Harris, CEO, OZOcar

This session will focus on the experience of these two dynamic change leaders in working together with the NRDC to green major, culture leading organizations including the Philadelphia Eagles, the Oscars, the Grammies, Warner Brother’s Studios, Major League Baseball, NBA, and Wal-Mart, green their organizations, and at the same time, engage their constituencies in positive behavior change. You’ll be inspired by these stories, as well as the creative associated with them, to dream up your own social change effort in partnership with the community organizations you support.

CLOSING SESSION & LUNCH: Leading from the Heart

Jonathan Goldblatt, CEO, GOOD Magazine, in conversation with
Martin Melaver, CEO, Melaver, Inc. and Charlena Miller, Brand and Marketing Visionary, Burgerville, The Holland, Inc.
Sustainable Brands ‘08 is about inspiring and equipping you with the knowledge and tools to turn your commitment to sustainability in all its facets (economic, environmental, social) into a competitive advantage and a way to define your brand. In this closing session three executives who are leading the way, share the story of their business and speak about how values alignment can shape the stories that our brands tell and help cement your relationship with your customers, employees and other core stakeholders. Do not miss this inspirational closing presentation and the opportunity to share a last meal with your peers.

POST CONFERENCE ACTIVITIES!

Plan to stay on in beautiful Monterey and join us for one of the following adventures: Visit Earthbound Farms, take an eco-friendly whale and dolphin watching tour. Or, take a dive trip, join friends for a round of golf, or join the Sustainable Life Media team for a volunteer beach cleanup! Whatever you decide, this is a terrific chance for you to continue conversations you've started at the conference, allow all the learning and inspiration from SB'08 to settle in, and for your own next steps to begin to formulate. You owe it to yourself -- and to your business!