Wednesday, June 4th
8:30 - 8:40 am Eco Advantage Strategies- Andrew Winston, Principal, Winston Eco-Strategies, Editor, Sustainable Life Media, Eco Advantage Strategies Newsletter
8:45 - 9:15 am Opening Pandora's Green Box, When to Market Green -- Eric Ryan, Co-Founder, Chief Brand Architect, Method
9:20-9:55 am Greening your Brand from the Inside Out: Inspiring your employees and your customers -- Erin Carlson, Director of Yahoo! for Good and Christina Page, Director of Climate and Energy, Yahoo! Inc.
10:00 - 10:25 am Consumers and Business: Crossing the Chasm -- JoAnna Abrams, Founder and CEO, and John Burshek, Chief Research Officer, MindClick
10:25 - 10:55 am NETWORKING BREAK
10:55 - 11:15 am
 Big Blue's Big Green: How IBM is Designing for a Sustainable Future -- Lee Green, Vice President, Worldwide Vaues and Brand Experience, IBM
11:20 - 12:00 pm New Belgium - A Smart, Creative & Sustainable Brand Story -- Greg Owsley, Chief Branding Officer, New Belgium Brewery
12:00 - 1:30 pm LUNCH
1:30 - 2:15 pm Examination of Sustainability Trends -- Diane Ray, and Gwynne Rogers, Natural Marketing Institute On the Path to Carbon Neutrality - First Reduce Your Impact -- Moderator: Larry Vertal, AMD Panelists: To Be Announced Closing the Experience Gap -- Eric Park, Ziba Designs A Kimpton Case Study: Conceiving, Implementing and Expanding a Successful Corporate Environmental Program - Steve Pinetti, Kimpton Hotels; Jeff Slye, Business Evolution Consulting
2:20 - 3:05 pm Establishing Credibility. Avoiding Greenwash. -- Jacquelyn Ottman, J. Ottman Consulting, in conversation with Scot Case, TerraChoice Environmental Marketing, Inc. and Brooks Beard, Partner, Morrison & Foerster Choosing an Offset Solution to Mitigate Unavoidable Carbon Emissions -- Sol Salinas, Deloitte Lessons Learned Greening the Wine Industry -- Moderator: Paige Poulos, Paige Poulos PR with Milla Handley, Handley Cellars, Katrina Frey, Frey Vineyards; Ann Thrupp, Fetzer Wines Targeting the Chameleon Consumer and What Do They Think Makes Green Products Green? - Amy Hebard, Earthsense LLC
3:10 - 3:55 pm Eco-Luxury: The Greening of Indulgence -- Moderator: Pam Van Orden, President, Enlightened Brand, with Zem Joaquin, Ecofabulous.com and others Implementing the Cradle to Cradle Framework as a Brand Strategy - Moderator: Steve Bolton, MBDC, with Angela Nahikian, Steelcase, Inc.; Richard Guinn, CENTRIA; Wyn Channer, Shaw Industries, Inc. Current & Future Trends in Measuring Sustainability -- Moderator: Joe Sibillia, CSR Wire with Mark McElroy, Center for Sustainable Innovation; Jay Coen Gilbert, B Corporation; Gil Friend, Natural Logic Inc. and Paul Herman, HIP Investor Insight From the Blogosphere - Current Analysis on Green Consumer Conversation -- Janet Eden-Harris and Averill Doering, Umbria, a JD Power and Associates Company
3:55 - 4:25 pm NETWORKING BREAK
4:25 - 4:55 pm The Greening of Media - Claire Alexander, VP Operations, Planet Green, Discovery Communications
5:00 - 5:30 pm CONVERSATION STARTER: Design for the other 90% -- Paul Polak, Founder, D-Rev and Cheryl Heller, CEO, Heller Communication Design
6:00 - 6:30 pm TRANSPORTATION TO OFFSITE EVENT
6:30-10:00 pm SPECIAL EVENT! An Evening in Historic Monterey with Featured Guest FABIEN COUSTEAU, Undersea Explorer